The Commercial Potential and Opportunities of Deepfake Videos
With the advancing technology, deepfake has also begun to be widely used in commercial domains. The commercial use of this technology brings both new marketing strategies and serious security risks. Here is how deepfake technology is used in the business world and the challenges and opportunities it brings along:
Commercial Applications of Deepfake Technology
The deepfake technology is used in various commercial applications. Especially in the advertising and marketing sectors, deepfake videos using the faces and voices of celebrities are employed to promote products and enhance brand awareness. Additionally, in customer service, deepfake voices are used to provide a more personalized and engaging experience.
The use of deepfake technology in the commercial world presents both opportunities and risks

The commercial potential of deepfake technology
The potential of deepfake technology in the commercial world is significant. Especially personalized advertising and marketing campaigns can enhance customer satisfaction and increase sales. Additionally, deepfake technology can be an innovative and effective tool for product promotion and brand image creation.
The commercial use of deepfake technology also comes with risks and ethical concerns
However, the commercial use of deepfake technology also entails serious risks. False advertisements and manipulated content can undermine consumer trust and harm brand reputation. Additionally, ethical concerns surrounding deepfake technology should be considered. Particularly, the blurring of the line between reality and falsehood can deceive consumers and impede their access to reliable information.
The legal dimension of deepfake technology in commercial use is also important
Combatting Deepfake Technology
With the increasing prevalence of deepfake technology in the commercial world, combating this technology has become increasingly important. Artificial intelligence-based detection systems and verification tools should be developed to detect and prevent fake content. Additionally, raising awareness and educating consumers is crucial so that they can be more cautious when encountering fake content.
The Commercial Use and Future of Deepfake Technology
The commercial use of deepfake technology presents both opportunities and risks in the business world. While this technology can be leveraged as an innovative and effective tool in marketing and advertising, it also brings serious risks such as the spread of fake content and manipulation. Therefore, the commercial use of deepfake technology should be carefully considered, appropriate measures should be taken, and ethical standards should be upheld.